Author: Hoching Lau
This comprehensive exams pack contains 20 exam practice case studies covering all topics within Unit 4 of the syllabus (Marketing). Each case study includes exam-style questions worth 20 marks that cover the skills of knowledge, application, analysis, and evaluation. The questions are designed to match the suggested assessment objectives stated in the IB Business Management guide (first exams 2024). Each case study comes with a full mark scheme with the suggested answers, providing teachers and students an additional means of assessment and exam practice.
Exams Pack - Unit 4 Business Management
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